SEARCH ENGINE OPTIMIZATION is big business.
It’s complicated, confusing and leaves you susceptible to Google, but still, it’s impressive and should be a part of any electronic marketing campaign.
Exactly why? I hear you request.
Because SEO delivers measurable results for the business, you may have said 12 months ago that ranking towards the top of Google wasn’t essential for your business but how has that changed since the national lockdowns were introduced 9 months ago?
Given that we entered in and out and in and out again of national and regional lockdowns, business has flowed on the internet as our high streets closed.
Whilst it may be impractical for a portion of businesses to not use the internet whilst they have to shut, e. g., nightclubs, for others there has been a huge market place online and with this vital sales, revenue and new customers that have helped companies through the lockdown periods.
SEO is what hard disks more traffic to these websites plus gets them found online – You don’t need to tension over the phrase SEO – Which stands for search engine optimisation – as there are some things you can do yourself to help your website rank better in Google.
You might want to get the help of an search engine optimization agency – But before you have to do that, here’s 7 ways to boost your SEO campaigns – Without the help of an SEO agency .
Keyword research can be difficult, but it doesn’t have to be. There are some very simple ways to discover keywords.
First of all, think about what you might call your ‘money keyword’ that one phrase such as ‘seo company’ ‘seo agency’ or ‘seo expert’ – Things that most people will type in to Google to find your website.
Next when you do that, run a Google search and go to the bottom of the page, at the bottom of the page you will see between 6 and 10 blue text links, these are good alternative keywords that Google affiliates with your main keyword which you searched for.
Another good way to find keywords is to start typing your keyword into Google and look in the suggestions that appear on the drop-down menu as you type – these are what Search engines associates with your keyword/phrase and are also a good source to further get keywords for your campaigns.
You can also try Search engines keyword planner; you can enter keywords and be given suggestions – Typically the keywords that have the highest cost per click are the many searched so they are a good idea to include in your campaigns.
Title tags are vital to SEO and serve two purposes.
The first, is they appear in the blue bar near the top of your browser and secondly, they are, majority of the time, the text that appears in the Google search results that you click on.
You should be able to edit your title tags – If not ask a web designer – Be sure you include your keyword and brand name in your title tag as well as something descriptive e. g,
SEO Agency | Fully guaranteed top 3 rankings | ALT Agency
Something to convey value towards the person searching and lure them to click.
Having the keyword as the very first part of your title tag also tells Google exactly what your page/business is about and gives them an idea on what in order to rank your website for.
Keep your title labels as natural as possible, incorporate a keyword and brand name if at all possible, but try to write intended for users not Google.
Description tags would be the descriptions that get shown in the Google search results underneath the title tag that you select.
Again, you should be able to edit your explanation tags using your CMS or even your web designer will be able to do so.
There’s a true art to writing explanation tags and they are equally as important as your title tag. You want to include your keyword first and after that convey some benefits of your own product/page with a call to action when possible.
E. gary the gadget guy.,
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Something similar to the above conveys a key word, a value proposition, a guarantee and also a call to action, it’s a good template to follow.
Content is king. Always has already been and always will be.
Google LOVES content material.
Content activates users, it provides value, educates and shows Google that your website is of a top quality!
Content needs to be exclusive – there’s no stage saying the same thing 3 times throughout the page as it will simply frustrate your user.
Be Creative With Your Website Content
If you have a business, the chances are you currently have some form of online presence. In this article we look at several ways you can ensure you’re getting the most out of your website with no too much hard work.
Content isn’t simply words either.
You can add all sorts of content to your website as content comes in every shapes and forms:
- Animated videos
All of these varieties of content take the pressure away from reading your content and make your content more enjoyable and simpler to digest.
Nobody wants to read a walls of text, break up, use graphics, images, headers, colour and infographics to share points that someone can digest at a glance.
This all comes down to how one interacts with your website.
User experience is usually how easy your website would be to navigate, the journey a person takes and just overall how long they stick around on your site for – The better your own user experience – the longer someone will stay on your site.
You can use Search engines Analytics to help you figure all this out – It’s really very simple.
Check out your bounce rate – This is the percentage of visitors that visits your website plus exits almost immediately without taking any action. You want a bounce rate below 40-50% where possible. Google analytics can give you an overall overage bounce rate for your site as well as show you your individual page jump rate – optimise these types of pages and try to get this bounce rate as low as possible.
Look at your Time upon site metric that Search engines offers.
Time on site is a good sign as to how useful your web site is. If your average time on site is not more than a minute then you really have troubles you need to figure out. You want this to be a good couple of minutes lengthy at least. You can increase this particular by provide better plus unique content than your competition and having a very clearly defined journey and value proposition that takes your customers by the hand and strolls them through your website web page by page.
Keep it simple – Did your website tell someone who you might be, what you do and what they should do/click next within 3-5 secs?
Ask family and friends to check your website and ask for his or her immediate opinion and what these people think they should do next – This will help you iron out your user journey and improve your overall user experience.
Google wants to deliver the best experience to its users – getting these metrics in order will help with that.
A new vital metric that everyone is obsessing about.
Reportedly for every second over 5 seconds that your website takes to load you can lose between seven and 13% of your website visitors so page speed is essential for conversions.
Page speed is also a ranking factor, Google wants your website to load quickly so that users can start interacting with it immediately – This ties in a little with user experience.
Make sure you do not overload your website with images or third-party scripts and ensure that you have good web hosting.
Aim for a load moments of 3 seconds and you won’ t go too far incorrect.
The holy grail associated with SEO (allegedly! )
Backlinks are exactly what help your website rank as well as the better quality backlinks that you have directing to your website – the better.
You want to avoid too many backlinks – it’s not about quantity.
You need to avoid spammy backlinks – It’s all about relevance plus quality.
Getting backlinks from gambling, internet casino, adult or dating sites is not really looked highly upon simply by Google.
Let’s say you sell… Method 1 art print posters as your business.
You would want backlinks from: F1 fan sites, Home inspiration/improvement websites, hobby websites and also art websites at a press – All relevant to whatever you sell.
These seven super helpful SEO suggestions will get you going and achieving better rankings for your website.
SEO is important it can change your business immediately, but stay on the right aspect of Google as they constantly update their algorithm, adhere to their content and high quality guidelines or you could end up with a ban/Google penalty.