Exactly how Design and SEARCH ENGINE OPTIMIZATION Go Hand-in-Hand

Magnifying glass with SEO concepts

Increased search engine rankings = more website traffic = a lot more opportunities to sell.

Everyone knows that.

Yet marketers can become therefore obsessed with rankings they occasionally become too focused on clicks, which may harm your visitor’s user experience (UX). Additionally , 33% of visitors will depart a website with an unappealing or unclear layout.

In this post, we explore ways to have the best of both and how you can use excellent UX to help improve your search engine rankings.

Is UX Style Important In SEO?

Search engines keeps the algorithms they use for ranking search results a closely guarded secret.

What we can say for certain for sure is that their own ultimate goal is to deliver the very best websites when an user searches a query on the platform. With this fact in mind, it is easy to note that better UX design makes your website more appealing to search engines and will ultimately help you better search engine positions.

Even though some UX best practices aren’ t getting measured by lookup platforms, the likelihood is that they can be in the future because search platforms look for to constantly provide better results. Therefore , almost all improvements to UX are practically going to have a current or even future impact on SEO.

Initially, search engines primarily focused on keywords and how frequently they were used in some content. This created several obvious issues – websites had been stuffed with keywords, which was good for search engine rankings, yet made for horrible user experiences.

Since then search systems have become more switched on to UX plus work hard to upgrade their algorithms to advertise websites that are more reliable in its results and better solution queries. Take for example the fact that websites that perform better on cellular and have faster weight times now do better in search engine outcomes.

Better UX = Better SEO

We have established that will better UX creates better search engine overall performance. But what does this particular mean in useful terms? Below we explore some ways you can improve your UX whilst simultaneously improving your SEO.

Structure Your Content Clearly

A 2k study by Microsof company found that the typical attention span has been just 8 seconds long.

Helping visitors discover exactly what it is these are looking for on your site will help you grab their attention and keep it for long enough to convert them into customers.

Making web pages clear and easy to navigate makes for a far greater user experience. Accomplishing this is also a fantastic way to highlight to search motors what your web page is all about and what topics it offers value upon.

Using clear headings (H1, H2, H3) can make it clear to search engines and site visitors how your content is usually laid out and which aspects are most important. Spending time to ensure that you use the most suitable keywords and key terms in the most relevant places will also help.

Furthermore, try including pictures that further clarify your content, as this will boost the user experience. Including clear, succinct alt descriptions will ensure that search engines are also able to pick up on the value of these images.

Speed Up Your Website

Slow insert speeds are both annoying to visitors plus used as an signal of a bad web site by search engines.

Working to shorten the time it takes for your website to load is a superb strategy to improve the consumer experience whilst making your website more attractive to find engines.

It is suggested that a huge 40% of website visitors would abandon a site that takes a lot more than 3-seconds to load. This is likely the main reason why search engines use load speeds as an indicator associated with website quality.

When it comes to reducing your website load time there are lots of technical things you can do. However , a few basic changes and updates include:

  1. Compress file sizes such as pictures
  2. Remove page elements which are not crucial
  3. Don’t web host videos on your internet site, use an external platform like YouTube or Vimeo
  4. Find a better site host

Lower Your Jump Rate

Your bounce rate indicates how helpful the content of your internet site is.

Google define it as “single-page periods divided by most sessions”. Your bounce rate percentage is the percentage of people visiting your website and leave immediately without clicking on through to any other web pages.

The best goal of your site is to drive engagement and convert clients. If a visitor simply leaves without clicking to anything else, it is unlikely that you will achieve this objective. It also indicates that your visitor hasn’t found what they are looking for in your site and have needed to go elsewhere.

Working on areas we previously mentioned (site speed and right formatting) will help lower your bounce rate. Which includes clear calls in order to action will also help to keep users engaged.

Aim for Lengthier Session Durations

Assessing your average session length can help you improve UX and search engine rankings.

Session period indicates to search motors that the page these people suggested doesn’t contain the content the searcher was looking for. This will then lead to your page being pushed over the rankings as a result.

Consider your own average session duration and bounce price as a vote associated with confidence in or against your website:

  • A high bounce rate or low session period indicates the page doesn’t answer their particular query, this is a vote against your website.
  • A low jump rate or high session duration signifies the content answers their query well, this can be a vote for your website.

Long-form content can be a good way to increase session times. However , unless your content is also relevant, it is unlikely in order to demand visitors attention regardless of how long plus details it is.


We have dived in to how creating a much better user experience is better for SEO. However , it is important to remember that the actual purpose of your website would be to convince visitors which they should buy from you.

Arguably, UX is more important than SEO as without a great user encounter, it doesn’t matter how many website visitors you drive to your site through search engines like google, they are unlikely in order to ever become paying customers.

Using the tips in this article, you can get the best of both.

Regarding the Author

Owain Williams is a professional copywriter, speaker, and digital marketing company owner based in the united kingdom. In his spare time, he or she enjoys reading plus spending quality time with the family. You can get in touch with him on LinkedIn

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