You’ve possibly already heard your colleague or a buddy brag about releasing an e-commerce shop of their own. Or, maybe you’re that friend who runs his own store as a part gig.
In either case, the concept is not new and it is here to stay.
The popularity of this sensation isn’t surprising – e-retail revenues are usually, in fact , projected to reach 5. 4 trillion US dollars within the next year.
With many more people preferring online shopping within the in-store one, it just makes sense for everyone and their dog to check the waters whilst they’re still fairly fresh.
But here’s the particular caveat: old marketing tricks don’t reduce it anymore. You have to come up with promotional strategies that are aligned using the typical tech-savvy customer of today and keep your pet glued to your e-commerce store until this individual makes the purchase.
The marketing platform that the majority decide to start their online shop is WooCommerce. The existing market share for this Wp plugin sits in 29%, which is 3% higher than in 2020.
Overpowering Shopify and Magenta, it’s obtained the trust of thousands of sellers who appreciate having a no-frills, easy-to-customize platform that will doesn’t require any kind of prior knowledge of constructing websites.
This also means that you can put more of your own focus on marketing and figure out how to make your WooCommerce store stand out faster and with fewer vices.
Once you’ve chosen the well-converting theme for your store and stuffed it up with products you’re planning on marketing, it’s time to use the best marketing procedures and reap the benefits.
53% of the traffic – a lot more than what can become generated with paid ads.
This is why investing your time and energy in learning all about on-page and off-page SEARCH ENGINE OPTIMIZATION is always a good idea. Set up results aren’t immediate, you know that within a month or two ‘ s time your web commerce store will be ranking high in Google search.
Below are some of the tips for improving your SEARCH ENGINE OPTIMIZATION tactics:
- Fix any kind of errors on your internet site and make sure that each page of the store has a relevant title , body , meta description , picture ALT tag , and URL
Source: Commerce Eyesight
- Check if your store website loads fast and works well on all devices and browsers
- Consider getting backlinks from all other websites to your web commerce store
Employ E-mail marketing And Send Out Every week Newsletters
Don’t just blindly collect email addresses and store them in an Excel spreadsheet you have no intention of coming back to. Instead, collect them with the purpose of reaching out to your other prospects and teasing them with weekly notifications that feature items from your store.
No matter if you choose to use MailChimp, Zoho, or ActiveCampaign, keep in mind that the time and time you send all those emails matter.
That is, Tuesdays and Wednesdays at 9-11 AM are considered to be the optimal periods of time for getting a good open rate for your emails while Fridays after 7 PM will be the worst time.
You should also use email templates meant for following up on abandoned carts and requesting feedback after the purchase. This way you’ll make certain no lead is usually lost and, in the event the prospect still can’t be converted into a client, find out what can be modified for the future shoppers to turn into customers.
engage with them and increase your conversions. It’s a win for both edges (i. e. your own WooCommerce store as well as the shopper).
Use Social Media To Your Advantage
Social media this, social media that will – you’re probably tired by now of hearing about a brand new brand going viral because of one Instagram post. You might even think that they got lucky or have illegally earned their fame.
But this is typically far from the truth. It takes knowing exactly where your target audience spends most of their time and catering for them via a well-defined social media marketing strategy.
As an owner of a WooCommerce store, you’re not banned from expanding the achieve of your brand by registering on, say, Facebook, Instagram, and Twitter. If anything at all, you’re encouraged to generate social media accounts to would be posting regularly and for the right target audience.
These platforms allow business owners to engage with their customers on a more individual level and winning them over as a result. It also gives all of them an incentive to get deeper into electronic marketing and look into collaborating with online influencers who are notorious to get generating a better-than-average ROI.
Source: Convince& Convert
Purchase Paid Advertisements
Organic marketing is great – it’s free and as effective as ever. Yet combine it with paid ads, plus you’ve got yourself a magic bullet that is bound to shoot better than either of the marketing strategies by itself.
Not convinced? Here’s proof:
- The Google Display Network reaches 90% of users with its ads
- PPC users are usually twice as likely since organic visitors to buy
- 79% of businesses using paid ads claim that PPC is beneficial to them
As you can tell, it does not hurt to establish another budget for paid advertising – it’ll pay off sooner than later.
To decide whether you need to go for Facebook or Google ads, consider the type of products your store sells. In case it’s a mix of visible products in the attractiveness and apparel niche, social media ads would certainly do best. Appliances for the home and tech products, in turn, are likely to do better with Google advertisements.
Or, if you want to go ‘all in’ and get intense with promoting your own e-commerce store, try out both options and after that stick with the one that yields better results.
Organize Seasonal Giveaways
Everyone loves freebies – this can be a fact. So why not use them in promotional strategies when advertising a new product or a vintage one that needs better exposure?
Call it a giveaway or a contest – the point is to offer whether hefty discount at the product you’re selling or give it aside for free.
You can do this by creating hype around it so that curious customers sign up for your publication and become invested in your own WooCommerce store. This entails crafting innovative social media posts plus newsletters with a call-to-action (CTA) that would quick them to hit that will ‘follow’ button or even sign up for more up-dates from your website.
If you want to get it up a notch, setting up a virus-like giveaway is the way to go. All you need to do is to (1) write the copy for your competition with information about the types of prizes plus number of winners, (2) ask participants to talk about the giveaway on the social media platforms, plus (3) allow them in order to win some extra points by interacting with your own store in a few ways.
Companion Up With Bigger Brand names In Your Industry
Cross-promotion will be oftentimes the most bulletproof method of acquiring new clients that would stick for the long run.
It works so nicely because by partnering up with brands that will complement yours, you’re exposing your store to clients that will already have an interest within the niche you are experts in.
Consider Apple Watch plus Nike. The view acts as your on-the-go digital buddy that, along with showing you notices coming on your cell phone, is also used for tracking your physical activity. This particular made it a perfect applicant for the partnership with the sports giant Nike that appeals to each fitness enthusiast aiming to level up their working game.
The result – a niche product known as Apple Watch Nike using the Nike Run Club app built into this for keeping track of your runs. It has plenty of features including typical pace, cadence, plus Streaks icons that allow you to customize your working experience so that you don’t lose momentum whilst training for the next workshop.
Influence Tiktok By Providing Value-Added Content
It’s true which the platform is still fairly green. But this is why you should jump on this bandwagon before it is too mainstream. With over 689 mil monthly active users, TikTok offers the brand name visibility that would cost a fortune to achieve through any other medium.
Not too bad for a video-sharing social media application that has gained reputation just a few years ago.
Remaining fashionable for several years in a row, it hasn’t arrived at that overly over loaded stage just yet. Which means that regardless of the type of company (store) you’re working, you can still discover your audience by:
- Coming up with high-quality articles that resonates with all the age group of your clients
- Participating with influencers that will help you reach the wider audience
- Taking part in trending hashtag challenges that provide you a good publicity
- Advertising (signing up for ads) on the app to push real business results
You don’t have to jump deep into all of the above – it could be overwhelming. Start by choosing one or two strategies and work on them until you’re happy with the particular feedback from your fans. Once the workload will become lighter, you can take on the rest of them as well.
multi-million dollar venture in the next couple of years.
You may as well join the particular statistics and create your own App Store- and Google Play-friendly software that would combine items you’re selling and social media contests aimed at raising awareness regarding your brand.
When it is ready to be launched, plan to promote it on your own website, social media platforms, and in newsletters which you send out on an every week basis. You can also inquire your business partners to try and do the same on their electronic platforms and employ influencers with a big following to increase the reach of your app for you.
Every marketing strategy that can be used for advertising your website-based shop can be also used for advertising your app. Test them out plus you’ll be trending on the App Store as an ‘app of the day’ in no time.
To Put It To put it briefly
The meaning of the best marketing practices can seem vague. There are a lot to consider as well as a little less to invest on execution. But this shouldn’t scare you away from testing marketing strategies you deem to be the most suitable for your WooCommerce shop and sticking with the one that clicks.
While engaging in the process of trial and error, remember to use as many channels to promote your store as you possibly can and use an individualized approach when doing this. This will set you apart from the competition plus make it easier to gain the trust of your customers.
And don’t forget to track the performance of your marketing campaigns – this will help you decide what you need to put more focus on and what can be left out.
Have patience, always innovate, and do what others will not. The results won’t make you waiting.